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CAFE RACER

Our founder’s introduction to vaping started all the way back in 2007 (an eternity in vape years) when he left a high profile marketing job at Red Bull to join a scrappy start-up vaporizer company called Ploom (who went on to to release the massively successful Pax Vaporizer in 2012 and later the JUUL by Pax in 2014). Fueled by the vision that vaping could help he and millions of other smokers ditch the dirty habit of smoking, it was the spark of passion that eventually led him to focus on creating his own line premium quality, hand-crafted e-liquid that we are proud to now share with the world.